Expand your reach with guest blogging

What is guest blogging?

You may think it's just simply writing on someone else's website. Of course it is. 

But it's much more than that. If executed well, guest blogging has the potential to grow your audience, strengthen your authority, and improve your SEO performance as well.

Guest blogging is like being introduced at a friend’s party. They already have a trusting, engaging audience. 

So you are getting an opportunity to reach to a specific audience who might have never found you otherwise.

And also search engines notice this. So a backlink from a trusted site is very useful for strengthening your authority and for strengthening your SEO.

Let me assist you on how to do it.

Find the right place

• Find websites that share a similar audience to yours.
• Check the credibility of the website
• ensure backlinks are allowed

Pitch with Value, Not Just a Request

Instead of saying, "Can I write for your site?"

try "I noticed that your audience enjoys [topic]. I would like to contribute an article on [topic]".

Write for the audience, then for SEO.

It's true that we are doing this for SEO, but if the audience doesn't engage, nothing works.

So write naturally, as if explaining to a friend. If the audience likes your content, Google does as well.

Analyze and Improve

After publishing the post, keep an eye on:

• How much traffic comes from your guest blog.
• What kind of audience is engaging.
• How many backlinks are you earning. 

This will give you room for improvement.

Final Thoughts

Think of every guest blog as a door to a new audience. If you put effort into writing something genuinely useful, people will remember you. 

And when you maintain a healthy connection with the blog owner, those doors often stay open for future opportunities.

You can explore my portfolio here: best digital marketing specialist in Thrissur.